Book: Don't just roll the dice (Software pricing guide)

I read a small book during my road trip last weekend. It's called "Don't just roll the dice - A usefully short guide to software pricing". It's written by Neil Davidson, Co-founder and joint CEO of Red Gate Software a small-ish Software company that is doing well.

It's worth reading, even if you think you know about Price-vs-Demand, Support, Sales etc etc. His Blog is also very educative - Business of Software blog.